About Rainbow Insurance Agency in Fort Worth
Meet the expert team at Rainbow Insurance Agency. Susan Hedary, Founder and Owner, and her specialized advocates provide local independent guidance across multiple top-rated insurance carriers since 1993.
Our Story: A Legacy of Trust
In 1993, Rainbow Insurance Agency was founded in the heart of Fort Worth with a singular vision: to provide our neighbors with the same level of care and protection we would want for our own families. What started as a small local office has grown into one of the most respected independent insurance agencies in North Texas. Our founder, Susan Hedary, realized that the big "captive" agencies often prioritized corporate quotas over individual needs, and she wanted to create a place where the client always came first.
For over 30 years, we have navigated the changing landscape of the insurance industry, always keeping our clients' needs at the forefront. We've seen Fort Worth grow from a "cowtown" into a bustling metropolis, and we've been there every step of the way, protecting the homes, vehicles, and businesses that make this city great. From the historic homes in the Near Southside to our office at 2209 8th Ave, we understand the unique risks that come with living in Tarrant County.
As independent agents, we don't work for one specific insurance company—we work for YOU. This independence allows us to shop the entire market, comparing rates and coverage from 56 top-rated carriers to ensure you get the best value possible. Whether you're a first-time homebuyer in Fairmount or a seasoned business owner in the Stockyards, we have the expertise and the partnerships to find the right fit for your specific situation.
Susan Hedary, Founder and Owner, and her expert team are more than just a group of insurance professionals. We are your neighbors, your friends, and your advocates. We take the time to listen to your concerns, explain your options in plain English, and stand by your side if you ever need to file a claim. That's the Rainbow Insurance promise.
Our Core Values
These principles guide every interaction we have and every policy we write.
Client-Centric
We put your needs first. Our goal is to find the coverage that fits your life and budget, not just the policy with the highest commission.
Integrity
Honesty is our only policy. We provide transparent advice and clear explanations so you always know exactly what you're paying for.
Community
We are proud to be a part of Fort Worth. We support local businesses, schools, and charities to help our city thrive.
A Legacy of Service
The story of Rainbow Insurance Agency is deeply intertwined with the growth and evolution of Fort Worth itself. When Susan opened our doors in 1993, the city was a different place. The skyline was smaller, the traffic was lighter, and the insurance industry was far less digital.
Susan's journey began with a simple desk, a telephone, and a commitment to treat every person who walked through her door like a neighbor. She didn't just want to sell policies; she wanted to build a community resource. Over the years, that commitment has never wavered.
Three Decades of Change
We've moved from paper files to advanced digital platforms that compare 56 carriers in an instant. We've weathered storms—from the 2000 Fort Worth tornado to historic freezes—always being the first point of contact for our clients.
The Power of Independence
One of the most significant decisions Susan made was to remain an independent agency. It allows us to put our clients first, every single time. We aren't pressured to meet corporate quotas; we shop the entire market for you.
A Multi-Generational Legacy
Today, we are proud to be a multi-generational agency, with Susan's daughter Elaine helping to lead the way into the future. We've insured the first cars of teenagers who are now successful business owners themselves. This long-term perspective allows us to provide advice that isn't just about today's premium, but about your family's long-term financial security.
Your Strategic Partners
We are your strategic partners, constantly monitoring the market to ensure you're always getting the best value. If one carrier raises their rates in North Texas, we can quickly pivot and find a better deal with another top-rated company. At Rainbow Insurance Agency, our independence is your advantage.
Supporting Schools
Proud supporters of Fort Worth ISD and Keller ISD initiatives.
Local Business
We prioritize recommending local body shops and contractors.
Giving Back
Active contributors to local food drives and youth sports.
Stockyards & More
Deeply involved in Sundance Square and Stockyards events.
Heart of
Fort Worth
Our office on 8th Ave is more than just a place of business; it's a part of the neighborhood. We've been at this location for years, and we've seen the area grow and change.
Whether you're coming from the Medical District, TCU, or the Southside, our doors are always open for a cup of coffee and a real conversation about your needs. We are Fort Worth, through and through.
Meet Our Local Team in Fort Worth
Dedicated licensed agents and bilingual specialists focused on protecting you, your family, and your business.
Susan
Susan is our Owner Agent and she does it all! Fully bilingual in English and Spanish, she founded Rainbow Insurance in 1993 and is dedicated to serving Fort Worth families.
Elaine
Susan's daughter Elaine is a fully bilingual representative who helps customers with auto and home bundle quotes.
Holly
Holly is an experienced bilingual representative specializing in quick quotes, policy adjustments, and filing SR-22s.
Dominique
Dominique is our friendly Front Desk Assistant. She welcomes clients, takes cash/card payments at the counter, and directs customers to reps for quotes.
Aleena
Aleena is our newest desk assistant. Recently graduated from college, she has been in the office for two weeks taking payments and routing customers to reps.
Sonia
Sonia is a skilled bilingual representative who helps customers discover top discounts for home and auto quotes.
Julie
Julie is a veteran bilingual representative specializing in customized personal, business, and commercial quotes.
Johanna
Johanna is a dedicated bilingual representative focused on fast, easy-to-understand insurance quotes.
Meet Susan Hedary,
Founder and Owner
I started Rainbow Insurance Agency because I saw a need for an agency that truly listened to people. In Fort Worth, we value handshakes and honest talk. That's exactly what you'll find here. My team and I are dedicated to making sure you feel confident and protected every time you get behind the wheel or close your front door. We take care of our clients like nobody else could.
Rainbow Insurance Agency
Rainbow Insurance Agency is an independent insurance agency located at 2209 8th Ave in Fort Worth, Texas. Founded and owned by Susan Hedary, Rainbow helps Fort Worth and Tarrant County families and businesses compare insurance coverage options from more than 56 insurance carriers and markets, subject to carrier availability, underwriting guidelines, and eligibility. Commercial services include business insurance, general liability, commercial auto, commercial trucking, workers’ compensation, contractor insurance, commercial property, and industry-specific coverage.
Why Work With an Independent Insurance Agency?
An independent insurance agency can compare available coverage options across multiple insurance carriers and markets. Availability, pricing, and eligibility depend on carrier guidelines, underwriting, and the facts of each risk.
Experience the
Rainbow Difference
Let us show you why thousands of Fort Worth residents have trusted us for over three decades.
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